From Daimon Barber’s superb styling cream to Twelve Beauty’s Prebiotic Natural Shine Shampoo, from Nutri Advanced’s Multi Essentials for Men to Free Yourself’s beautiful “Terre” EDP (a grounding “forest at dawn” blend of birch leaf, tolu balsam, rose, amber and sandalwood) meet the winners of this year’s Beauty Shortlist Men’s Products Awards!
2025 MEN’S PRODUCTS – THE WINNERS
MEN’S PRODUCT OF THE YEAR
Daimon Barber Beard and Stubble Softener
BEST MEN’S RANGE
Daimon Barber
BEST MEN’S SKINCARE PRODUCT
Compendium Argan face oil with distilled botanicals
BEST MEN’S BALM
Remy Green Skincare MÔR Nourishing Multi Balm
BEST MEN’S SKINCARE PRODUCT – DETOX
LuxeSticks Charcoal LuxeStick
BEST MEN’S SKINCARE PRODUCT – INNOVATION
LuxeSticks Hyaluronic Acid Serum Stick
BEST MEN’S MULTI-TASKING PRODUCT
Backture All Terrain Moisturising Cream – Face, Hands & Sensitive Areas
Bettyquette 2-in-1 Beard & Face Oil
Sweden Eco Beard & Face Oil
Finalist
Phatstix Balm (face, lips)
BEST MEN’S SERUM
Backture The Potion – Nourishing Serum
Pantheon Apothecary Apollo Phytonutrient Glow Potion
BEST MEN’S SERUM – oily skin
Fermentaris (Man) Daytime Facial Serum
BEST POST-SHAVE SERUM
Fermentaris (Man) Aftershave Hydrating Serum (normal/combination skin)
BEST MOISTURISER
Backture All Terrain Moisturising Cream – Face, Hands & Sensitive Areas
Balmonds Daily Moisturiser
Josie’s Botanicals Hydrating Moisturiser Red Mandarin & Cedarwood
Scenturie Men Enhancing Facial Moisturiser
BEST CLEANSER
Backture Reset Facial Cleanser
Balmonds Gentle Face Wash
Scenturie Men Hydrating Face Cleanser
Tropic Skincare Hydrating Refreshing Facial Gelée
BEST MEN’S FRAGRANCE
Free Yourself “Terre” Eau de Parfum
Tulita Agati
BEST BODY WASH
Balmonds Body, Hand & Hair Wash
BEST NATURAL DEODORANT (scented)
Ithaca Botanicals Botanical Deodorant Balm – Mandarin
Ithaca Botanical Deodorant Lavender Juniper Manuka
BEST NATURAL DEODORANT (teens)
Neon Goat Shivtz Spritz
Neon Goat Shvitz Stick
BEST NATURAL DEODORANT
Sweden Eco Natural Deodorant
BEST SOAP BAR FOR MEN
Aermeda Wild Kelp, Pumice & Activated Charcoal Goat Milk Soap on a Rope
HAIR
BEST SHAMPOO
Twelve Beauty Prebiotic Natural Shine Shampoo
Finalist
My Hair Doctor Scalp Health Shampoo
BEST SHAMPOO BAR
Aermeda Shampoo Bar on a Rope – Orange, Clary Sage & Ylang Ylang
BEST CONDITIONER
Twelve Beauty Prebiotic Natural Shine Conditioner
Finalist
My Hair Doctor Scalp Health Conditioner
BEST STYLING PRODUCT
Daimon Barber Forming Cream
Daimon Barber Texture Tonic
BEST PRODUCT HAIR HEALTH
Daimon Barber Advanced+ Hair Growth Galvanizer Spray
BEARD CARE
BEST BEARD OIL
Aermeda Premium Beard Oil
Eco Diva Superfood Face Serum (multi-tasking oil, including beard oil)
Maketh Man Black Amber Beard & Skin Oil
Sweden Eco Beard & Face Oil
Finalist
Sandra Martins Beard Oil & After Shave
BEST BEARD & FACE OIL
Green + Bare Shine Happens Beard & Face Oil
BEST BEARD SHAMPOO
RuneSilk SLS Free Beard Shampoo
BEST BEARD CONDITIONER
RuneSilk Argan Beard Conditioner
BEST BEARD BALM
Aermeda Premium Beard Balm
RuneSilk Dark Night Bedtime Beard Butter
Rhone Men’s Care Beard Balm
Finalist
Nuevo Noir Beard Balm (Avocado Butter & Cucumber)
SHAVING
BEST SHAVING PRODUCT (cream, gel or oil)
Daimon Barber Shave Cream
BEST SHAVING SOAP
Aermeda Rice Milk Vegan Luxury Shaving Soap
SELF-CARE
BEST SELF-CARE PRODUCT
Fresh Wipes Rinse-Free Body Cleansing Foam
WELLNESS
BEST WELLNESS PRODUCT FOR MEN
Nutri Advanced Multi Essentials for Men
BEST HAIR COLOUR (ammonia-free)
Naturtint MEN
EDITOR’S CHOICE
Rhone Men’s Care Accessories Pack (Beard Brush + Apply Brush + Beard Comb + Scissors)
Vidalforce Pacific After Shave
COMMENDED
Elstree Soaps Beard Elixir Amyris, Rosemary and Lemongrass
Elstree Soaps Beard Elixir Rose Geranium and May Chang
Maketh Man Everyday Face Hydration
RuneSilk Elements Aftershave Balm
RuneSilk Dark Night Beard Oil
RuneSilk
The Purist Groom Skin Serum
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