We’re delighted to introduce the full international judging panel for the 2025 Awards on Friday 7 March (entries are open now, and close on 30 October – and please note! – the samples deadline is also 30 October).
Not all of the panellists are pictured: please see ALL OF THE PANELLISTS below.
Brands wishing to enter please click here for the ENTRY FORM which is also on Instagram @BeautyShortlist (bio link) or at the the top of thebeautyshortlist.com home page, next to the ABOUT tab.
The judges are such an important part of these awards, checking ingredients, efficacy, texture, scent, ethics, packaging, branding, website, provenance, the founder’s story and more.
We’re vigilant when it greenwashing (presenting products as though they’re natural/organic when in fact they’re not and it’s a marketing ploy).
We’re so looking forward to sharing the winners – it’s quite a wait until next March but products have to be judged properly with enough time.
And the best part is, because the awards are held very early in the year, brands who win have almost 10 whole months in which to celebrate their 2025 Awards – not just a couple of months!
MEET THE JUDGES JOINING US FOR 2025
Pictured
Top Row: L to R
Alice Theobald, Susie Amy, Dawn Del Russo, Justine Jenkins, Katie Hill, Vanessa Noy
Middle Row: L to R
Lynda D’aboh, Liz McCarthy, Chelsea Clark, Shahrzad, Nikki Taylor, Edwina Wynyard
Last Row: L to R
Denise Rabos, Liz Chapman, Jarvis Smith, Lizzie King, Lisa Payne, Amy Hughes
THE COMPLETE LIST OF THIS YEAR’S PANELLISTS
UK – EU – USA – AUSTRALIA
UK PANEL
Alice Theobald, Celebrity Hair & Makeup Artist
Bryanna Martonis, Founder of green living destination The ecoLogical
Denise Rabor, Founder, Wow Beauty (Beauty + Wellness)
Edwina Wynyard, Director, Amazing PR
Emma McElvenny, PR & Content Marketing Manager, Tisserand
Emma Reinhold, former Trade Relations Manager, The Soil Association (Beauty + Health)
Janice Hards, Founder, Janice Hards PR (Beauty)
Jarvis Smith, Sustainability Expert and Co-Founder, My Green Pod
Justine Jenkins, Red Carpet Makeup Artist and author of “Sustainable Beauty”
Katie Hill, Co-Founder and Editor-in-Chief, My Green Pod
Lisa Payne, Head of Beauty Trends at Stylist Trend Forecasting & Analysis Specialists
Liz Chapman, Founder, Green Goddess PR
Lizzie King, Author, Nutritional Health Coach & Founder, “Lizzie Loves” Natural Remedies for Children
Liz McCarthy, Brand Expert & Strategic Brand Development Specialist (Beauty + Wellness)
Lynda D’aboh, Content Creator, Beauty, Wellness and Sustainability
Matt Chittock, journalist, writer (The Guardian, Metro), former Editor of The Natural Beauty Yearbook
Nikki Taylor, Beauty Consultant (Brands, Retailers, Distributors)
Susie Amy, Actress and Beauty Brand Ambassador
EU/SCANDINAVIA
Fiona Klonarides, Founder, The Beauty Shortlist
Mandy Ware, Professional Makeup Artist
USA/CANADA
Chelsea Clark, Digital Content Creator (Beauty & Wellness), Plant-Based Nutrition Writer
Dawn Del Russo, On-Air TV Fashion & Beauty Expert
Denise Del Russo, Professional Makeup Artist & Wellness Coach
AUSTRALIA/NZ
Amy Hughes, Beauty & Wellbeing Writer
Leesa Gibbs, Brand Expert & Co-Founder of Clean Beauty Online Store The Natives Co
Shahrzad @TheSpotBeauty, Content Creator & Beauty Influencer
Vanessa Noy, Brand Expert & Co-Founder of Clean Beauty Online Store The Natives Co
Discover all the new 2025 winners – beauty, wellness & men’s products – on FRIDAY 7 MARCH…we’re looking forward to revealing them!
Entry form – submit your brand here (before 30 October)
SAMPLES DEADLINE: 30 OCTOBER (note: earlier)
ENTRY FORM