So we wrapped up the awards last night! 3 weeks earlier than last year, so I hope everyone that wanted to take part was aware of the early deadline.
I thought I’d share some of things brand founders wrote in their emails this year, we’re all aware it’s not the easiest year economically and the world news has been brutal lately.
So it meant a lot to read some of the personal comments and feedback about the Awards. I haven’t had time to ask them for permission to use them (it’s 7.30am the morning after the midnight deadline) but here are a few I cut and pasted to share with you (scroll down).
WISHING EVERYONE WHO IS IN FOR 2023, THURSDAY 2 MARCH, GOOD LUCK!
You have to be in it to win it as they say and it’s an inspiring mix of world class green brands, very successful indie brands who are bordering mainstream now, popular niche brands, brand new launches and even very small brands – with just one one or two products.
I’m really going to enjoy looking at every website, I read the ingredients and backstories (even if it’s a brand I’m not personally judging).
Speaking of which – as boxes are still going out to judges – thank you to this year’s panel for being on board.
The two words that came to mind yesterday looking ahead to the awards are “strong” (entries) and “positive” (in spite of the doom & gloom news).
The vast majority of these brands are strongly heart-led. That’s the elusive yet highly authentic “human” USP 99% of the big “corporate umbrella” brands will never have, however hard they try to position themselves.
Heart-led is the magic of life and the secret ingredient in beauty, it’s not on the ingredients label but you can feel the love.
Wishing you a love-full weekend! Here’s some of the feedback from yesterday’s emails to me:
Here are a few of the messages…
“Best of luck with the upcoming awards you have done so well to keep them authentic and there is so much respect for the Beauty Shortlist logo”
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“Your support and advocacy really and truly is a lifeline to many of us – and I express my heart felt gratitude for you and the work that you do on our behalf.”
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“Thank you for establishing this wonderful opportunity for small and big brands to test and trial their ethos and quality”
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“It’s great to be part of the Awards again! We had such a positive experience last year – we’re back!”
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“Estamos muy emocionados con nuestra participación. Muchas veces como consumidora he buscado los productos premiados por the Beauty Shortlist Awards, no me creo todavía que vaya a participar.
Gracias por haber creado los premios, estas ayudando a que a la cosmética evolucione y mejore”
Translation:
“We are very excited about our participation. Many times as a consumer I’ve looked for the products awarded a Beauty Shortlist Award, I still can’t believe that I am going to participate.
Thank you for creating the awards, you are helping cosmetics evolve and improve”
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“I think the BSL Awards for 2023 are going to be even more important for all the brands with the economic climate and how people are choosing to spend – for me I have heard so many friends talking about products that have a BSL Awards label on the packaging – I definitely hear the awards and products talked about so much.
Really hope you are well and I’ll say it….thank you for creating something so frickin amazing that so many of us look forward too each and every single year”
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“Oh such a wonderful Awards and so many categories!”
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We’ll announce the winners and finalists early next year, on Thursday 2 March
