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The Beauty Shortlist celebrates Mother and Baby Heroes of 2021 at Mama & Baby Awards: winners revealed
Weleda, Little B by Bramley, Organii, Little Butterfly London, Kokoso Baby and Little Freddie among winners on ‘most-loved brands of the year’ list
Weleda, Little Butterfly London, Organii, Pleni Naturals, MooGoo, Lovekins, Bramley’s Little B range, Kokoso Baby and Little Freddie (winner, Best Baby Food Brand and Best Eco Brand for its completely recyclable food pouches with the end goal of zero landfill) are among the top natural and organic winners at the 8th Beauty Shortlist Mama & Baby Awards.
The awards highlight outstanding all-natural baby, pregnancy, beauty, self-care, wellness and eco home products – from aromatherapy-infused stretch mark/body oils and plant-powered skincare, to award-winning maternity gifts, baby wraps and portable nap mats.
A Stellar Year for Natural & Organic Baby Products
Highlighting the standards and ethics of this year’s winners, Beauty Shortlist Awards director Fiona Klonarides commented:
“2021 has been the highest-scoring year to date – that’s to say collectively and across the board – since the Mama & Baby Awards originally launched 8 years ago, in 2014.
The standard of entries overall, particularly in the baby & toddler categories, was exceptional.
These awards serve as a trusted, useful guide for ingredients-conscious consumers, and this year’s Baby Awards results are packed with shining stars created by the brands driving healthy sales and surging interest in the all-important natural and organic market”.
5 Key Trends at this year’s Mama & Baby Awards
Multi-tasking mum & baby heroes to the rescue
Highly effective multipurpose phyto balms and SOS creams formulated to soothe everything from nappy rash to insect bites, mild sunburn, sore nipples and eczema scored high marks (Lovekins SOS Rescue Cream, Bramley Little B Magic Balm, Skin Juice Green Juice Skin Rescue Balm, Pod Organics Sweet Pea & Me All Over Balm, Lyonsleaf Zinc & Calendula Balm)
Lavender and Calendula were two of the most popular plant extracts in this year’s babycare entries – examples: Matchstick Monkey’s SOS Balm, produced by The Organic Pharmacy and Weleda’s Calendula Baby Body Lotion.
Luxe Self-Care Treats: 2-in-1 Aromatherapeutic Stretch Mark & Body Oils
Double duty stretch mark/body oils infused with scar-diminishing rosehip oil, calming lavender and fragrant fruits like plum, raspberry and mandarin scored top marks (eg ASYVA’s Plum + Raspberry Body Oil and EarthZest’s Frankincense, Rose Geranium, Green Mandarin and Lavender Mummy’s Tummy Bump Oil)
“Goodbye single-use, hello re-use” Kitchen & Bath Baby Essentials
OUT with single use items, IN with washable reusables around the home, like Little Gubbins Reusable Bamboo Baby Washcloths and Vesta Living Reusable Cloth Wipes
A big “thank you” to this year’s judges and our “mini panel” of little helpers who munched their way through healthy baby food and tested lots of bubble baths and botty balms!
Tackling the Plastic Problem: Recyclable Baby Food Pouches, end goal: zero landfill
Premium organic baby food Mama & Baby Awards winner Little Freddie (Best Baby Food Brand, Best Eco Product, Best Healthy Snack, Best Recyclable Product) is diminishing plastic waste with its “end goal: zero landfill” food pouch recycling initiative with eco partner Enval
Enval’s unique technology recycles each component of the pouch into materials that can be recirculated and reused, reducing the carbon footprint for disposing of baby food pouches by over 90% compared to usual disposal methods. Little Freddie is the first brand in the UK to offer this “zero-waste-to-landfill” recycling programme
Mummy’s Helpers, at Home and On-The-Go
Top products in the practical solution categories include:
– Stars & Snuggles Apron Baby Bath Towel (a “snuggle dry”, hands-free, extra-large apron style soft bamboo and cotton towel for parents)
– Bloomsbury Mill Nap Mat (affordable, all-in-one, portable, easy roll-up soft pillow+blanket+mat in three different designs: grey & white stars, pink magic unicorn and multi-coloured safari adventure animals, ideal for travel, camping or sleepovers)
– Stars & Snuggles Baby Star Travel Wrap (super-soft all-in-one wearable baby wrap with hoodie, crash-tested for car travel, suitable for 3 or 5 point harness, and button and zip-free featuring secure car seat strap design – no need to undress a sleeping baby and perfect for pram, buggy, car seat or supermarket trolley)
To see this year’s complete list of new mum, baby, beauty, wellness and green home Mama & Baby heroes visit www.thebeautyshortlist.com
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