Welcome to The Beauty Shortlist Awards 2025!
ENTRIES CLOSED ON 30 OCTOBER (but the Spanish brands affected by the severe floods who were unable to participate by last week’s deadline can still enter)
Discover the brightest stars in the Natural Beauty + Wellness space on Friday 7 March ✨🏆✨
Celebrating the most outstanding natural, ethical and (only) expert-tested BEAUTY, WELLBEING and MEN’S brands and products of the year.
These awards are green + global and open to international brands.
We have 4 judging panels: UK, EU/EUROPE, USA/CANADA and AUSTRALIA/NZ.
ENTRIES ARE OPEN UNTIL MIDNIGHT ON 30 OCTOBER
SAMPLES DEADLINE: 5 NOVEMBER!
AWARDS DAY is FRIDAY 7 MARCH 2025
H O W T O E N T E R
STEP 1: SUBMIT YOUR ENTRY FORM + ENTRY FEE
Please indicate your preferred (free, unlimited but relevant) categories in the COMMENTS BOX.
Alternatively, we can enter your products for you into all appropriate categories, there’s no extra cost for this.
There are NO additional costs whatsoever for either entering or winning these awards or usage of the awards logo.
The Entry Fee applies *per product* (not category). So you can enter as many relevant categories, for each product, as you like. Categories are free to enter, you only pay for the products our panel will be testing.
DOUBLE ENTRY: £150 covers up to 2 different products (this covers both products, and if you are only entering one product the same entry fee applies so it’s best to enter two) and your total entry fee for the two products is £150. No other costs.
MULTIPLE ENTRY: £250 entitles you to submit 3-6 different products (you can additionally enter up to 10 products max, please see the form for additional entry fees). No other costs.
Please note, if you are entering any “BEST BRAND” (not individual products) categories, we require at least 4-5 products across the range so the £250 entry fee applies.
STEP 2: SEND YOUR SAMPLES TO THE ADDRESS YOU WILL RECEIVE (in the UK, EU, USA or AUSTRALIA)
Then, send ONE FULL SIZE SAMPLE OF EACH DIFFERENT PRODUCT YOU’RE SUBMITTING *without delay* to the address you will receive within 24 hours of completing your entry form & payment.
We will notify you when your samples have arrived safely.
THIS YEAR’S INDUSTRY EXPERTS, comprising skincare, red carpet makeup artists and natural health experts will be announced on 24 September when we reveal the new judging panel (save the date!)
ANY QUESTIONS? Please contact us using the Contact Form tab on the home page or email Hannah at hannahbeautyshortlist (at) gmail.com
IMPORTANT: Please read the Terms & Conditions at the foot of this entry form page, they are a condition of official entry, and each participant agrees to be bound by these Ts & Cs.
THE WINNERS WILL BE ANNOUNCED ON
FRIDAY 7 MARCH
2025
E N T R Y F O R M
2025 BEAUTY SHORTLIST AWARDS
Note: please scroll down after the beauty categories for the 2025 WELLBEING and 2025 MEN’S CATEGORIES
BRANDS OF THE YEAR 2025
BEAUTY BRAND TO WATCH 2025
BEAUTY PRODUCT OF THE YEAR 2025
HAIR PRODUCT OF THE YEAR 2025
MAKEUP PRODUCT OF THE YEAR 2025
SKINCARE PRODUCT OF THE YEAR 2025
NAIL PRODUCT OF THE YEAR 2025
INCLUSIVE BEAUTY BRAND OF THE YEAR 2025
GREEN BEAUTY RETAILER OF THE YEAR 2025
NATURAL FRAGRANCE OF THE YEAR 2025
HOME FRAGRANCE OF THE YEAR 2025
NEW LAUNCHES (for brands and products which have launched between 1 March 2024 – 31 March 2025)
BEST NEW SKINCARE LAUNCH (BRAND) – UK
BEST NEW SKINCARE LAUNCH (PRODUCT) – UK
BEST NEW SKINCARE LAUNCH (BRAND) – INTERNATIONAL
BEST NEW SKINCARE LAUNCH (PRODUCT) – INTERNATIONAL
THE MAIN BRAND CATEGORIES
BEST NATURAL/ORGANIC BRAND – UK
BEST NATURAL/ORGANIC BRAND – INTERNATIONAL
BEST NATURAL/ORGANIC BRAND – AUSTRALIA
BEST NATURAL/ORGANIC BRAND – USA
BEST NATURAL/ORGANIC BRAND – SCANDINAVIA
Sustainability
BEST SUSTAINABLE BEAUTY BRAND
NEW FOR 2025! Winter Self-Care and Beauty Books
WINTER SELF-CARE CATEGORIES
BEST INTENSIVE MOISTURISER
BEST NOURISHING BODY OIL
BEST INTENSIVE HAIR MASK
BEST HAND REPAIR CREAM
BEST LIP SAVIOUR
BEST SAD LAMP/LIGHT THERAPY DEVICE
BEST SUPPLEMENT TO LIFT MOOD
BEST ALL ROUND SUPPLEMENT FOR WINTER
BEST PRODUCT TO MAINTAIN STRONG IMMUNITY
BEST “COMFORT & JOY” PRODUCT FOR WINTER
BEST “FEEL BETTER” PRODUCT FOR WINTER
BEST WINTER HEALTH DRINK (hot/cold)
BEST COFFEE SUBSTITUTE
BEST WINTER BATH TREAT
BEST HOME FRAGRANCE – AUTUMN/WINTER
BEST AROMATHERAPY PRODUCT – AUTUMN/WINTER
NEW: HEALTH & BEAUTY BOOKS
BEST SELF-CARE BOOK
BEST WELLNESS BOOK FOR WINTER
BEST GREEN BEAUTY BOOK (beauty/makeup)
BEST NATURAL HEALTH BOOK
BEST AGE WELL BOOK
BEST BOOK FOR WINTER NIGHTS
Ayurveda
BEST AYURVEDIC BEAUTY BRAND
BEST AYURVEDIC BEAUTY PRODUCT
BEST AYURVEDIC CLEANSER
BEST AYURVEDIC EXFOLIANT
BEST AYURVEDIC FACE OIL
BEST AYURVEDIC FACE CREAM
BEST AYURVEDIC EYE CREAM
BEST AYURVEDIC SERUM
BEST AYURVEDIC HAIR PRODUCT
BEST AYURVEDIC HAIR OIL
BEST AYURVEDIC HAIR SERUM
Crystal Beauty
BEST CRYSTAL-INFUSED BEAUTY BRAND
BEST CRYSTAL-INFUSED BEAUTY PRODUCT
BEST CRYSTAL-INFUSED HAIR PRODUCT
BEST CRYSTAL-INFUSED SKINCARE PRODUCT
Argan
BEST ARGAN BRAND
BEST ARGAN OIL
BEST ARGAN SKINCARE PRODUCT
BEST ARGAN BODY PRODUCT
BEST ARGAN HAIR PRODUCT
Probiotic Skincare
BEST PROBIOTIC SKINCARE BRAND
BEST PROBIOTIC SKINCARE PRODUCT
BEST PREBIOTIC SKINCARE BRAND
BEST PREBIOTIC SKINCARE PRODUCT
BEST PROBIOTIC BEAUTY PRODUCT – INNOVATION
BEST PREBIOTIC BEAUTY PRODUCT – INNOVATION
Waterless
BEST WATERLESS BEAUTY BRAND
BEST WATERLESS BEAUTY PRODUCT
BEST WATERLESS BALM
Anti-Pollution
BEST ANTI-POLLUTION SKINCARE PRODUCT
BEST BLUE LIGHT PRODUCT
Plastic-Free
BEST PLASTIC-FREE BEAUTY BRAND
BEST PLADTIC-FREE BEAUTY PRODUCT
SPA
BEST NATURAL SPA BRAND
BEST NATURAL SPA BRAND
BEST SPA PRODUCT
BEST SPA TREATMENT
BEST HOLISTIC HEALING SPACE
BEST SPA
SPF / SUN PROTECTION
BEST SPF PROTECTION – BRAND
BEST SPF PROTECTION – PRODUCT
BEST DAILY SPF – PRODUCT
BEST DAILY SPF – TINTED
BEST DAILY SPF – INNOVATION
BEST SKINCARE BRAND FOR TEENS
Innovation
BEST SKINCARE RANGE – INNOVATION
BEST SKINCARE PRODUCT – INNOVATION
BEST MOOD-BOOSTING BEAUTY PRODUCT
Menopause
BEST BEAUTY BRAND
BEST BEAUTY PRODUCT
BEST MENOPAUSE SUPPLEMENT
BEST SERUM – MENOPAUSE
BEST MOISTURISER – MENOPAUSE
BEST BODY PRODUCT – MENOPAUSE
BEST CLEANSER – MENOPAUSE
BEST BEAUTY BALM – MENOPAUSE
BEST EYE PRODUCT – MENOPAUSE
BEST HAIR PRODUCT – MENOPAUSE
BEST MAKEUP PRODUCT – MENOPAUSE
Teen Beauty
BEST SKINCARE BRAND FOR TEENS
BEST SKINCARE PRODUCT FOR TEENS
BEST SERUM FOR TEENS
BEST SELF-CARE PRODUCT FOR TEENS
BEST MAKEUP PRODUCT FOR TEENS
CBD Skincare
BEST CBD BEAUTY BRAND
BEST CBD SKINCARE BRAND
BEST CBD SKINCARE PRODUCT
BEST CBD BODY PRODUCT
BEST CBD SERUM
The Age-Specific Categories
BEST SKINCARE BRAND (Age 30+)
BEST SKINCARE PRODUCT (Age 30+
BEST SKINCARE BRAND (Age 50+)
BEST SKINCARE PRODUCT (Age 50+)
BEST SKINCARE BRAND (Age 50+)
BEST SKINCARE PRODUCT (Age 50+)
BEST SKINCARE BRAND (Age 60+)
BEST SKINCARE PRODUCT (Age 60+)
Zone-Targeted Care
BEST ZONE-TARGETED BEAUTY RANGE (eg neck, hands, feet, cellulite, eyes, lips, etc)
BEST ZONE-TARGETED BEAUTY PRODUCT – DÉCOLLETAGE
BEST ZONE TARGETED BEAUTY PRODUCT – BREASTS
BEST ZONE-TARGETED BEAUTY PRODUCT – NECK
BEST ZONE-TARGETED BEAUTY PRODUCT – LIPS
BEST ZONE-TARGETED BEAUTY PRODUCT – HANDS
BEST ZONE-TARGETED BEAUTY PRODUCT – EYES
BEST ZONE-TARGETED BEAUTY PRODUCT – LASHES
BEST ZONE-TARGETED BEAUTY PRODUCT – FEET
BEST ZONE-TARGETED BEAUTY PRODUCT – LEGS
BEST ZONE-TARGETED BEAUTY PRODUCT – BIKINI
BEST BEAUTY PRODUCT FOR SCARS OR DAMAGED SKIN
Green Retailers & Beauty Boxes
BEST GREEN BEAUTY RETAILER
BEST GREEN BEAUTY BOX
BEST SUBSCRIPTION BOX
INDIVIDUAL SKINCARE PRODUCTS
Moisturisers
BEST DAY CREAM (normal skin)
BEST DAY CREAM (dry skin)
BEST DAY MOISTURISER
BEST MOISTURISER WITH SPF
BEST MULTI-TASKING MOISTURISER
BEST MOISTURISER WITH CBD
BEST DAILY MOISTURISER WITH SPF
BEST MOISTURISER FOR NORMAL SKIN
BEST MOISTURISER FOR DEHYDRATED SKIN
BEST MOISTURISER FOR DRY SKIN
BEST MOISTURISER FOR OILY SKIN
BEST MOISTURISER FOR COMBINATION SKIN
BEST MOISTURISER FOR ROSACEA
BEST MOISTURISER FOR SENSITIVE SKIN
BEST MOISTURISER FOR MATURE SKIN
BEST OIL-FREE MOISTURISER
BEST CALMING MOISTURISER
BEST FIRMING CREAM
BEST GEL MOISTURISER
BEST FACE LOTION
Night Treatments
BEST NIGHT TREATMENT
BEST NIGHT TREATMENT – ADVANCED/INTENSIVE
BEST NIGHT CREAM
BEST NIGHT CREAM – extra rich
BEST NIGHT SERUM
BEST OVERNIGHT OIL
BEST OVERNIGHT REPAIR TREATMENT
BEST OVERNIGHT HYDRATING TREATMENT
BEST OVERNIGHT BALM
Best Night Creams: By Age
BEST NIGHT CREAM (Age 30+)
BEST NIGHT CREAM (Age 40+)
BEST NIGHT CREAM (Age 50+)
BEST NIGHT CREAM (Age 60+)
Best Night Serums: By Age
BEST NIGHT SERUM (Age 30+)
BEST NIGHT SERUM (Age 40+)
BEST NIGHT SERUM (Age 50+)
BEST NIGHT SERUM (Age 60+)
Serums
BEST DAILY SERUM (Age 20+)
BEST DAILY SERUM (Age 30+)
BEST DAILY SERUM (Age 50+)
BEST DAILY SERUM (Age 50+)
BEST DAILY SERUM (Age 60+)
BEST ADVANCED INTENSIVE SERUM (repair + renew)
BEST AGE DELAY SERUM
BEST EYE SERUM (Age 30+)
BEST EYE SERUM (Age 40+)
BEST EYE SERUM (Age 50+)
BEST EYE SERUM (Age 60+)
Serums: Skin Types / Issues
BEST ADVANCED INTENSIVE SERUM (REPAIR & RENEW)
BEST BRIGHTENING SERUM
BEST BAKUCHIOL SERUM
BEST RETINOL SERUM
BEST SERUM FOR HYPERPIGMENTATION
BEST AGE DELAY SERUM
BEST SERUM FOR MATURE OR DRY SKIN
BEST ENERGISING SERUM FOR DULL OR TIRED SKIN
BEST CALMING/ANTI-INFLAMMATORY SERUM
BEST SERUM FOR REDNESS
BEST SERUM FOR DRY / SENSITIVE SKIN
BEST SERUM FOR DEHYDRATED SKIN
BEST SERUM FOR OILY SKIN
BEST SERUM FOR COMBINATION SKIN
BEST CRYSTAL-INFUSED SERUM
BEST CBD SERUM
BEST AYURVEDA SERUM
Face Oils & Elixirs
BEST FACE OIL – ALL SKIN TYPES
BEST FACE OIL – NORMAL SKIN
BEST FACE OIL – DRY SKIN
BEST FACE OIL – DEHYDRATED SKIN
BEST FACE OIL – SENSITIVE SKIN
BEST FACE OIL – OILY SKIN
BEST FACE OIL – COMBINATION SKIN
BEST FACE OIL – BALANCING
BEST FACE OIL – DETOXIFYING
BEST FACE OIL – OVERNIGHT
BEST FACE OIL – BRIGHTENING
BEST FACE OIL – HEMP
BEST FACE OIL – BARRIER REPAIR
BEST FACE OIL – MATURE SKIN
Face Oils: By Age
BEST FACE OIL – AGE 20+
BEST FACE OIL – AGE 30+
BEST FACE OIL – AGE 40+
BEST FACE OIL – AGE 50+
BEST FACE OIL – AGE 60+
Acne & Breakouts
BEST SKINCARE PRODUCT FOR ACNE
BEST SKINCARE RANGE FOR ACNE
BEST REMEDY FOR BREAKOUTS
BEST ON-THE-SPOT TREATMENT
Face Masks
BEST FACE MASK – detox
BEST FACE MASK – age delay
BEST FACE MASK – natural
BEST FACE MASK – innovation
BEST FACE MASK – intense hydration
Eyes
BEST EYE SERUM
BEST EYE CREAM
BEST UNDER-EYE PRODUCT
BEST OVERNIGHT EYE TREATMENT
BEST ADVANCED/TARGETED EYE PRODUCT
BEST EYE THERAPY (instant lift, intense hydration)
BEST EYE ZONE CORRECTOR (dark circles, puffiness)
BEST PRODUCT FOR TIRED EYES, FATIGUE
Cleansers
BEST CLEANSER – dry skin
BEST CLEANSER – normal skin
BEST CLEANSER – combination skin
BEST CLEANSER – oily skin
BEST CLEANSER – 30+
BEST CLEANSER – 50+
BEST CLEANSER – 50+
BEST CLEANSER – 60+
BEST CREAM CLEANSER
BEST CLEANSING BAR
BEST ALL IN ONE CLEANSER (including eye makeup/eye area)
BEST OIL CLEANSER
BEST BALM CLEANSER
Exfoliation
BEST EXFOLIATING PRODUCT
BEST 2-in-1 CLEANSER & EXFOLIATOR
Soap
BEST ARTISAN SOAP
BEST VEGAN SOAP
Solid Beauty
BEST SOLID BEAUTY BAR (moisturiser)
BEST CLEANSING BAR
Mists + Toners
BEST FACIAL TONER
BEST FACE MIST
Balms (beauty, cleansing, eczema, SOS/healing)
BEST MULTI-TASKING BALM
BEST BEAUTY BALM
BEST NIGHT BALM
BEST BALM CLEANSER
BEST EXFOLIATING BALM
BEST BALM FOR EXTRA DRY SKIN
Dry skin and eczema solutions
BEST SOS/HEALING BALM
BEST ECZEMA BALM
BEST PRODUCT FOR ECZEMA
MAKEUP
The Makeup Categories
BEST MAKEUP BRAND – UK
BEST MAKEUP BRAND – INTERNATIONAL
Foundation & Tinted Moisturiser/SPF
BEST FOUNDATION
BEST FOUNDATION WITH SPF
BEST TINTED MOISTURISER
BEST TINTED MOISTURISER WITH SPF
Highlighter, Illuminator, Primer
BEST HIGHLIGHTER
BEST ILLUMINATOR
BEST PRIMER
Blusher & Bronzer
BEST BRONZER
BEST BLUSHER
Makeup Accessories
BEST MAKEUP ACCESSORY
BEST MAKEUP BAG
BEST MAKEUP SET
Makeup Brushes/Sets
BEST MAKEUP BRUSHES (VEGAN)
Makeup Remover, Micellar Water
BEST MAKEUP REMOVER (lotion)
BEST MAKEUP REMOVER (balm)
BEST MAKEUP REMOVER (oil)
BEST MAKEUP REMOVER (cream)
BEST EYE MAKEUP REMOVER
BEST MICELLAR WATER
Mascara, Brows, Eyeliner, Lashes
BEST MASCARA for sensitive eyes
BEST MASCARA
BEST WATERPROOF MASCARA
BEST LENGTHENING MASCARA
BEST EYELINER (crayon)
BEST EYELINER (gel)
BEST EYELINER (liquid)
BEST BROW PRODUCT
BEST LASH ENHANCER (growth/lengthening/conditioner)
BEST FALSE LASHES/LASH EXTENSIONS
Lips
BEST LIPSTICK
BEST LIP PRODUCT
BEST LIP TREATMENT – REPAIR
BEST LIP HYDRATOR/MOISTURISER
BEST ULTRA-PROTECTOR (sun/central heating/winter/wind/high altitude, etc)
BEST LIP GLOSS
BEST LIP BALM
BEST TINTED LIP BALM
BEST HEALING LIP BALM
BEST LIP SERUM
BEST LIP OIL
BEST LIP PRODUCT BREAKTHROUGH
Hands & Body
BEST BODY LOTION
BEST BODY BALM/BUTTER
BEST BODY OIL
BEST BODY SCRUB
BEST DEPILATORY/HAIR REMOVAL PRODUCT (e.g. RAZOR, DEVICE, CREAM, etc)
Hands
BEST EVERYDAY HAND CREAM
BEST EVERYDAY HAND LOTION
BEST INTENSIVE HAND BALM
BEST INTENSIVE THERAPY HAND CREAM
BEST HAND WASH
Nails
BEST FREE-FROM NAIL BRAND
BEST FREE-FROM NAIL POLISH
BEST NAIL TREATMENT/THERAPY/BREAKTHROUGH (strengthener, innovation, etc)
THE HAIR CATEGORIES
BEST HAIR OIL
BEST PRODUCT FOR COLOUR TREATED HAIR
BEST HAIR FRAGRANCE
BEST HAIR TREATMENT (revitaliser/therapy)
BEST HAIR PRODUCT
BEST STYLING PRODUCT
BEST STYLING DEVICE
BEST HAIR DEVICE
BEST PRODUCT FOR HEALTHIER HAIR
BEST PRODUCT FOR HAIR LOSS
Shampoo/Conditioners & Bars
BEST SHAMPOO
BEST SHAMPOO BAR
BEST DRY SHAMPOO
BEST HAIR CONDITIONER
BEST CONDITIONER BAR
BEST INTENSIVE CONDITIONING TREATMENT
BATH/SHOWER
BEST BATH PRODUCT
BEST BATH SOAK
BEST BATH SALTS
BEST BATH OIL
BEST ARTISAN SOAP
INNOVATION
BEST BEAUTY BREAKTHROUGH – product
BEST BEAUTY BREAKTHROUGH – daily SPF product
BEST BEAUTY DEVICE – depilation/skincare/hair/infra-red/massage/firming/cleansing brush, etc.
BEST BEAUTY TOOL – FACE
BEST BEAUTY TOOL – HAIR
BEST BEAUTY TOOL – BODY
BEST BEAUTY TOOL – FEET
SUN CARE, SPF & SELF-TANNERS
BEST SUN CARE BRAND
BEST CORAL-SAFE SUN CARE PRODUCT
BEST SPF – FACE
BEST SPF – BODY
BEST SPORTS SPF
BEST EXTREME SUN PROTECTION SPF
BEST DAILY USE SPF PRODUCT (eg city SPF, day moisturiser with SPF)
BEST SKINCARE PRODUCT WITH SPF
BEST SELF-TANNER – FACE
BEST SELF-TANNER – LEGS
BEST SELF-TANNER – BODY
2025 WELLBEING AWARDS
THE MAIN BRAND CATEGORIES
BEST WELLBEING BRAND 2025
BEST HEALTH BRAND 2025
BEST ECO INNOVATION (alternative to plastic, eco solutions, etc)
BEST ZERO WASTE BRAND
BEST PLASTIC-FREE BRAND
BEST PLASTIC-FREE PRODUCT
BEST CBD BRAND
BEST HEMP BRAND (can be full spectrum hemp/CBD or eg hemp seed oil – nutrition/food)
BEST NATURAL NUTRITION BRAND
BEST NUTRITIONAL PRODUCT
BEST SUPPLEMENTS BRAND
BEST NATURAL HEALTH BRAND
BEST AYURVEDIC HEALTH BRAND
BEST VEGAN HEALTH BRAND
BEST VEGAN PRODUCT
BEST FLOWER ESSENCE BRAND
BEST FLOWER ESSENCE BLEND
BEST ESSENTIAL OILS BRAND
BEST ALLERGY BRAND
BEST NATURAL REMEDIES BRAND
SUPPLEMENTS, NATURAL THERAPIES & NUTRITION
INNOVATION & NEW LAUNCHES
BEST HEALTH BREAKTHROUGH 2025
BEST HEALTH SUPPLEMENT
BEST HEALTH PRODUCT
BEST HEALTH DRINK
BEST HEALTH BAR
BEST HEALTH FOOD SUPPLEMENT
BEST PRODUCT FOR IMPROVED COGNITIVE HEALTH
SKIN, HAIR, NAILS, ENERGY, BRAIN HEALTH, IMMUNITY, FATIGUE SOLUTIONS, etc
BEST SUPPLEMENT FOR HEALTHIER SKIN
BEST SUPPLEMENT FOR HAIR REGROWTH
BEST SUPPLEMENT FOR HEALTHY NAILS
BEST COLLAGEN SUPPLEMENT
BEST SUPPLEMENT FOR SKIN REPAIR DURING SLEEP
BEST STRESS MANAGEMENT SUPPLEMENT
BEST ENERGY SUPPLEMENT
BEST HEALTH TONIC
BEST IMMUNE-BOOSTER
BEST SUPPLEMENT FOR FOCUS/CONCENTRATION
BEST SUPPLEMENT FOR FATIGUE
BEST SUPPLEMENT FOR ADRENAL FATIGUE/BURNOUT
BEST SUPPLEMENT OR PRODUCT FOR BETTER MOOD
BEST SUPPLEMENT FOR BETTER MEMORY
BEST ANTI-INFLAMMATORY SUPPLEMENT
SEXUAL WELLNESS, PERIODS, INTIMATE CARE, MENOPAUSE
BEST SEXUAL WELLBEING PRODUCT
BEST INTIMATE CARE PRODUCT (any age)
BEST PRODUCT FOR PERIODS
BEST PERIOD PANTS
BEST SUPPLEMENT FOR PERIODS
PREMENOPAUSE, MENOPAUSE & POST-MENOPAUSE
BEST PREMENOPAUSE PRODUCT/SUPPLEMENT
BEST MENOPAUSE PRODUCT/SUPPLEMENT
BEST POST-MENOPAUSE PRODUCT/SUPPLEMENT
BEST INTIMATE CARE PRODUCT
ORAL CARE
Best Natural Toothpaste – fluoride-free
Best Natural Whitening Toothpaste – fluoride-free
Best Oral Rinse
Best Oral Care Product
NATURAL DEODORANTS
BEST NATURAL DEODORANT – ROLL ON
BEST NATURAL DEODORANT – ROLL ON (Unscented)
BEST NATURAL DEODORANT – STICK
BEST NATURAL DEODORANT – STICK (Unscented)
BEST NATURAL DEODORANT – CREAM
BEST NATURAL DEODORANT – CREAM (Unscented)
BEST NATURAL DEODORANT – SPRAY
BEST NATURAL DEODORANT – SPRAY (Unscented)
BEST PLASTIC-FREE DEODORANT
SLEEP
BEST PRODUCT FOR A RESTFUL NIGHT’S SLEEP
BEST PRODUCT FOR ANXIETY
BEST SLEEP BETTER PRODUCT
BEST PILLOW SPRAY
BEST ROOM SPRAY
AROMATHERAPY, CANDLES, FRAGRANCE, HOME FRAGRANCE, etc
BEST AROMATHERAPY BRAND
BEST AROMATHERAPY PRODUCT
BEST CANDLE
BEST LUXURY CANDLE
BEST NATURE-INSPIRED CANDLE
BEST REED DIFFUSER
BEST HOME FRAGRANCE PRODUCT
BEST NATURAL FRAGRANCE
BEST STRESS-LESS AROMATHERAPY PRODUCT
BEST UPLIFTING AROMATHERAPY PRODUCT
BEST AROMATHERAPY GIFT
BEST AROMATHERAPY BATH PRODUCT
BEST AROMATHERAPY SHOWER PRODUCT
BEST AROMATHERAPY BODY PRODUCT
CBD CATEGORIES
BEST CBD BRAND – UK
BEST CBD BRAND – USA
BEST CBD BRAND – EUROPE
BEST CBD TINCTURE
BEST CBD GUMMIES
BEST CBD OIL (full spectrum)
BEST CBD OIL (broad spectrum)
BEST CBD OIL (isolate)
BEST CBD DRINK
BEST CBD EDIBLE/FOOD (including chocolate)
BEST CBD BALM
ENERGY, DETOX & SUPER-GREENS
BEST PRODUCT FOR HEAVY METAL DETOX
BEST SUPPLEMENT FOR GUT HEALTH
BEST HEALTH SUPPLEMENT FOR WOMEN (e.g. hormone-balancing, menopause, etc)
BEST DETOX SUPPLEMENT
BEST SUPER-GREENS
BEST PLANT-BASED HEALING PRODUCT
HEALTH DRINKS, PROTEIN, PROBIOTICS
BEST COFFEE SUBSTITUTE
BEST PROTEIN POWDER (vegan)
BEST PROTEIN POWDER
BEST HEALTH TONIC
BEST PROTEIN BAR
BEST PROTEIN DRINK
BEST HEALTH DRINK (cold)
BEST HEALTH DRINK (warm)
BEST PROBIOTIC PROTOCOL
BEST PROBIOTIC SUPPLEMENT
BEST PROBIOTIC DRINK
VITAMINS, MINERALS, COLDS, FLU
BEST SUPPLEMENT/DRINK FOR HAIR, SKIN, NAILS
BEST ALL-ROUND VITAMIN & MINERAL SUPPLEMENT
BEST ALL-ROUND VITAMIN & MINERAL SUPPLEMENT (Age 50+)
BEST IRON SUPPLEMENT
BEST PRODUCT TO PREVENT COLDS & FLU
BEST MAGNESIUM PRODUCT (e.g. nerves, muscles, cognitive function, sleep)
BEST PRODUCT TO TREAT COLDS & FLU
BODY/SPORTS
BEST MUSCLE RUB/GEL/TREATMENT
BEST THERAPEUTIC POST-WORKOUT DETOX BATH SOAK/OIL/SALTS
BEST TOPICAL MAGNESIUM PRODUCT FOR MUSCLES
WELLNESS TEAS
BEST WELLNESS TEA
BEST TEA (daytime)
BEST TEA (digestion)
BEST TEA (immunity)
BEST TEA (energy)
BEST TEA (focus)
BEST TEA (stress relief)
BEST TEA (daytime – relax)
BEST TEA (night time – relax)
BEST TEA (colds/flu/congestion)
BEST TEA (lungs/cough)
BEST TEA (rebalancing/mood)
BEST SLEEP WELL TEA
BEST TEA – PREGNANCY
BESt TEA – MENOPAUSE
GREEN HOME
THE GREEN HOME CATEGORIES, ECO CLEANING
BEST ECO ALL-PURPOSE CLEANER
BEST ECO KITCHEN CLEANER
BEST ECO BATHROOM CLEANER
BEST ECO LAUNDRY SOAP
BEST ECO LAUNDRY PRODUCT
MEN’S PRODUCTS
SKINCARE, SHOWER, SHAVING, HAIR & FRAGRANCE
MEN’S PRODUCT OF THE YEAR 2025
BEST MEN’S SKINCARE RANGE
BEST MEN’S SKINCARE PRODUCT
BEST MEN’S SERUM
BEST MOISTURISER
BEST CLEANSER
BEST FACE WASH
BEST MEN’S BALM
BEST MEN’S FRAGRANCE
BEST SKINCARE PRODUCT FOR MEN – INNOVATION
BEST POST-SPORTS/WORKOUT HAIR & BODY WASH
BEST SHOWER GEL
DEODORANT
BEST NATURAL DEODORANT (unscented)
BEST NATURAL DEODORANT (scented)
BEST NATURAL DEODORANT (plastic-free)
BEST NATURAL DEODORANT (sport)
HAIR
BEST SHAMPOO
BEST HAIR TREATMENT
BEST STYLING PRODUCT
BEARD
BEST BEARD OIL
BEST BEARD SHAMPOO & CONDITIONER
BEST BEARD PRODUCT
BEST BEARD BALM
BEST DAILY MOISTURISER WITH SPF
BEST SUN PROTECTION (SPORT)
SHAVING
BEST RAZOR
BEST ELECTRIC SHAVER
BEST SHAVING PRODUCT (cream, gel or oil)
BEST PRE-SHAVE PRODUCT
BEST POST-SHAVE PRODUCT
– end of this year’s categories –
TERMS & CONDITIONS: 2025 AWARDS
IMPORTANT – PLEASE READ:
It is a condition of official entry into The 2025 Beauty Shortlist & the Beauty Shortlist Wellbeing Awards that every entrant (whether brand founder, formulator, PR, distributor, consultant or retailer, etc.) agrees to be bound by the rules above.
1) Products must be available for sale in the country of origin by 31 March 2025.
2) Products do NOT have to be available for sale on a UK-based website to qualify because these awards are global.
3) Products can be either well established or brand new launches, and we judge smaller artisan brands on an equal footing with big brands. The winners are the products that score the highest marks, with the most positive remarks and outstanding qualities overall. These awards support natural & organic brands.
4) Winning brands may use the Beauty Shortlist Winner, Finalist or Editor’s Choice award logo in all international territories for marketing, PR, point of sale, TV, etc., and in perpetuity, for the life of the product so long as the formula does not change, and only in relation to the actual, individual product(s) that have won – unless the award is for one of the main brand categories in which case the logo is valid for use across the entire range.
5) There is NO ADDITIONAL COST for entering or winning these awards and we do not charge a “use of logo” fee.
6) There is no date stipulation, other than “new launches” must be for sale to the public by 31 March 2025, latest. Products can be already well established, launched some years ago, or completely brand new.
7) We reserve the right to reject entries which may be deemed to contain potentially hazardous or unethically-sourced ingredients.
8) The judges’ decision is final.
9) No correspondence whatsoever will be entered into with brands either prior to, on, or after awards day on Friday 7 March 2025, and judges and brands are not permitted to communicate directly with each other.
10) No feedback will be provided to brands regarding the final results.
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