For Immediate Release
2020 Beauty Shortlist Mama & Baby Award winners announced
Bumper entries reveal growing demand for natural parent and child products to nurture mind and body
Covid-19 has spurred a surge in demand for natural and organic wellbeing products – judging by the record number of entries to the 2020 Beauty Shortlist Mama & Baby Awards.
The sponsor-free, ad-free awards celebrate the most-loved natural baby, beauty, wellness and eco home products created by ethical brands and tested by experts. And for 2020 entries poured in from over 16 countries for consideration by a select panel of specialist independent judges.
This year’s winners include:
BEST BABY BRAND – UK
Little Butterfly London
BEST BABY BRAND – AUSTRALIA
WotNot Naturals
BEST BABY BRAND – USA
Kiss Kiss Goodnight
BEST NATURAL/ORGANIC SKINCARE BRAND – INTERNATIONAL
Retreatment Botanics by Olivia Newton-John
BEST NATURAL/ORGANIC SKINCARE BRAND – UK
Evolve Organic Beauty
BEST NATURAL/ORGANIC PRODUCT – EYES
100% Pure Organic Coffee Bean Eye Cream
BEST BABY FOOD BRAND
Little Freddie
BEST BABY SHAMPOO
Weleda Baby Calendula Shampoo & Body Wash
BEST BABY BUBBLE BATH
Burt’s Bees Baby Original Bubble Bath
BEST NEW LAUNCH 2020 – PRODUCT
Biode™ Skin Salve-ation All Over Balm, Plastic-Free and 100% Home Compostable
BEST NEW LAUNCH 2020 – MOTHER & BABY
PHB Ethical Beauty 2-in-1 Shampoo & Body Wash
Other top-scoring brands include VOYA (Best Stretch Mark Cream), SKN-RG (Best Natural/Organic Skincare Brand – Innovation), Bramley Little B (Best Calming Balm) and Tisserand Aromatherapy (Best Essential Oil Brand).
To see the complete winners list visit www.thebeautyshortlist.com
Highlighting natural and organic
“The demand for natural beauty, baby and household products is accelerating, with more parents intentionally switching to cleaner and greener products – and in turn, we’re seeing a significant increase in plant-based and organic-certified product launches to satisfy this demand,” says awards director Fiona Klonarides.
“The pandemic has put natural and organic products front and centre in parents’ minds. From 100% compostable baby wipes to aroma-therapeutic sleep sprays, brands are focusing on innovative ways to provide comfort and peace of mind during this challenging time, reinforcing the fact that there’s never been a more important time for parents to choose natural.
“Plus, keep a look out for “home compostable” zero trace products — an early but important trend.”
The specialist panel included:
– Katie Hill, co-founder of eco living magazine My Green Pod, distributed digitally every quarter with The Guardian to six million readers
– Holly Spierings, creative director of Australian natural makeup brand Eye of Horus
– New York-based makeup artist and wellness consultant Denise del Russo (Marie Claire, Teen Vogue, Essence Magazine)
Referring to the breadth and calibre of entries this year, judge Katie Hill commented:
“What a year! I was blown away by the scope and volume of innovative natural products entered. We saw lots of fantastic multi-taskers that are great for the time-starved and can be used by the whole family, helping households to cut down on the number of products they need and the waste they generate.
“I was also really pleased to see wellbeing built into products’ DNA; healing, soothing, relaxing and rejuvenating natural ingredients were the order of the day, which is a great sign that holistic health is filtering into the mainstream.
“Huge congratulations to all these brilliant winners, which are meeting the growing demand for non-toxic products and lifestyles.”
Sponsor-free, ad-free and 100% independent
As these awards are strictly sponsor-free, parents know that they’re getting an expert opinion based solely on a product’s natural credentials and performance. It also means that boutique brands without big advertising budgets get a fair chance to be discovered.
BABY TALK: 5 TREND TAKEAWAYS from the 2020 Beauty Shortlist Mama & Baby Awards
1. Aromatherapy-centric products
Judges saw a significant rise in the number of natural self-care products offering functional benefits through aromatherapy. Stand-outs like pillow mists and room sprays promoted healthy sleep while offering comfort and peace-of-mind.
2. Dual parent and baby products
Bathing together provides welcome bonding time for both mother and baby. And for 2020, many new products focused on making the most out of this cherishable ‘us-time’. Dual “mum-and-baby/2-in-1” shampoo and body washes rose to the challenge of providing a relaxing and gentle eco-inspired experience.
3. All-in-one balms
Nature’s medicine cabinet has long been a go-to for parents who need something gentle but effective to treat life’s minor irritations. This year’s entries saw a record number of multipurpose everyday balms with multiple benefits, designed to ease everything from skin conditions to minor scrapes and stings.
4. Clean cleaners
Right now, making home a safe haven is a priority for parents – starting with non-allergenic and non-toxic green cleaning essentials to keep every room in the house germ-free.
5. Planet-friendly packaging
Brands are starting to look at innovative solutions to the problem of waste that go beyond recycled packaging. Glass was a popular re-useable choice, communicating retro cool. And there was a marked rise in zero waste artisan soap and shampoo and conditioner bar entries, banishing the need for planet-damaging plastic packaging altogether.
For comment, images or more information please contact Fiona Klonarides on beautyshortlist@gmail.com
Twitter & Instagram @BeautyShortlist
UPCOMING DATES FOR THE DIARY
The 2021 Beauty Shortlist Awards (beauty, wellness, grooming and eco lifestyle) will be opening for early bird entries by mid-August and will be officially announced on 1 September.
Entries close the first week of November and are open to international natural and ethical brands.
The awards will take place on 2 March 2021.