As we watch world events unfold from our homes, the message gets louder and clearer: we cannot continue to live in the same way we have been, until now. Video meetings should replace flights, hotels and all the wasted time spent travelling to a place we can reach in two seconds with WiFi.
We must “up our game”.
Respect for our planet needs to reach a new high, including the ocean, the air we breathe and the animals we share it with.
And never has it been clearer that what we do – and buy – either nurtures or decimates the planet as well as our health and that of our parents, friends, fellow humans and children too.
In line with this, I wanted to share part of the press release for the 2020 Beauty Shortlist Mama & Baby Awards.
* Entries close 8 May* and the awards will be on Friday 17 July (to make things easier, we’ve just extended the SAMPLES DEADLINE to 15 June)
“Right now, parents are more plugged in than ever to global health concerns. In fact there’s never been a more important time to encourage consumers to choose the cherishable essentials that nurture, pamper and protect our families – and are kind to our planet.
The much-anticipated Beauty Shortlist Mama & Baby awards are back to celebrate outstanding ethical products for parents, babies, toddlers and beyond…
“There’s huge demand among parents for products that meet high ethical standards with an ingredients list that’s as pure and natural as possible,” says awards founder Fiona Klonarides.
9 Beauty Shortlist Mama & Baby favourites every mum, dad and little one will love: Madara, Little Aurelia, Bloom & Blossom, Bramley’s Little B range, Bamford, Neal’s Yard Remedies, Inner Senses, Organii & Weleda
“However, well-meaning mums and dads can find it tough to navigate the category. We need to direct consumers away from the big non-natural ranges cluttering the shelves of high street chemists and towards the gentle, ethical, clean natural brands – big and small.
“We’re not looking at a brand’s advertising budget. We’re establishing if their products perform for the most discerning audience possible: parents and their kids.”
Brands can enter now using the ONLINE ENTRY FORM
Alternatively, please email Hannah (see entry form) with the names of the products (up to 6) that you would like to submit).
These awards provide The Beauty Shortlist’s definitive run-down of top-ranked natural, organic and earth-friendly baby products, plus beauty and wellness for mums and parents.
Categories span baby essentials to natural beauty to eco home, including clean cleaning products, hand sanitisers, immune boosting supplements and wellness teas and fun items for toddlers.
Experts, consumers and editors trust the awards to highlight excellence and ethics through a proudly independent judging process.
For 2020, the global panel includes:
– UK Katie Hill, co-founder of green living magazine My Green Pod (distributed quarterly with The Guardian to six million eco conscious consumers)
– USA Makeup artist (Marie Claire, Cosmopolitan, Teen Vogue) and wellness coach Denise del Russo
– AUSTRALIA Holly Spierings, creative director of award-winning make-up brand Eye of Horus
Looking for recommendations right away?
Here are three of our previous winners…
1. Madara Organic Baby & Kids Cocoa and Plum Creamy Oil
Judges loved how the extra-creamy consistency makes massages feel soothing and special for everyone. Meanwhile the rich cocoa butter smoothes away dryness and nourishes soft and delicate skin.
2. Balmonds’ Skin Salvation
Natural balms work hard to protect very young skin against nappy rash. The beeswax base seals away the skin’s moisture while protecting against irritating dampness – making it a must for the baby bag.
3. Bloom and Blossom Matilda’s Miracle Detangler
A natural product that takes the fight out of bed-time or pre-school hair-brushing is a big win for parents. Judges admired the calming lavender scent and how it worked across all different types of hair (however tangled).
Some of last year’s wonderful winners!
About these awards
Originally launched seven years ago by beauty writer and respected natural living expert Fiona Klonarides, the awards are a 100% independent guide to parent and baby products.
Each year they’re judged by a panel of unbiased industry experts with no sponsorship or advertising to sway their decisions.
This unique, transparent approach with an intrinsic focus on “natural, eco and ethical” attracts entries from across the world – creating a uniquely level playing field for both big and small brands.
FOR THE NEW CATEGORIES FOR 2020, MORE INFO & HOW TO ENTER – CLICK HERE
Thank you for supporting these sponsor-free awards.
We are so looking forward to sharing the brightest and best beauty, baby and natural health must buys of 2020 with you on Friday 17 July so please pop the date in your diary and join us for this year’s new clean, green winners’ line-up!