One of Green People founder Charlotte Vohtz’s proudest moments was the day her skincare brand became the first to be officially be certified organic by the Soil Association.
Launched over 20 years ago, when “natural” didn’t mean much (even if you checked the INCI/label) Green People arrived at a time when green beauty was rife with gloopy avocado and claustrophobic olive oil slick “masks” and strawberry sink-made scrubs.
It was – along with Neal’s Yard, Weleda, Dr Hauschka Healing Skincare as it was called in the 60s (and the other early Fairtrader The Body Shop) – one of the lone ranger clean beauty pioneers in a market packed to the gills with mainly (and not all of them cruelty-free) French department store brands – Lancome, Estee Lauder, Yves St Laurent, Clinique, Dior, etc. or the US drugstore favourites, the Revlons, Max Factors and Maybellines.
Many have since launched brands off the back of a daughter’s eczema since, but Charlotte’s brand successfully made a name for itself as one of the original consumer trusted green brands. What’s more, she was an early adopter of safe, naturally-formulated kids’ SPFs and ultra-gentle products for the ultimate sensitive skin generation – babies.
Now comes her very own signature range, Age Defy+ by Cha Vohtz. The Age Defy+ collection is for age 35+ and up to 60+ too.
We really need more products – and entire brands for that matter! – specifically created for older women and solutions for their unique skin concerns (this is why we have 50+ and 60+ age-targeted categories in the 2020 Beauty Shortlist Awards).
I haven’t had a chance to try the new Cha Vohtz launches, but here’s the press info.
OVERVIEW
Centred around powerful youth-boosting botanicals and scientifically tested plant actives, the end goal is to rev up collagen synthesis, target uneven pigmentation, reduce cell breakdown and diminish wrinkles.
BOTANICAL DESIGNS
FROM THE PRESS RELEASE:
Age Defy+ by Cha Vøhtz features beautiful hand drawn illustrations which celebrate the ingredients the range harnesses: Pomegranate, Neroli, Hibiscus and Sea Holly to name a few. Some of these ingredients are also reflected in the delicate scent profiles.
The Age Defy+ by Cha Vøhtz skincare collection includes:
Soft Buff Skin Exfoliator – £23.00 (30ml)
The highly active and organic Soft Buff Skin Exfoliator has a powerful three-way skin brightening action. Its unique natural formula gently removes old, hardened skin cells and improves skin smoothness and tone, plus it speeds up cell renewal, thereby enabling increased penetration of anti-ageing skincare for maximum results. Not your average facial exfoliator, this innovative cream promises to naturally refine and illuminate dull, dry skin.
Purify & Hydrate Cream Cleanser – £29.00 (150ml)
An ultra-gentle, light cream cleanser to lift away make-up and impurities. Purify & Hydrate Cream Cleanser uses a unique moisturising complex of Olive Squalane and Jojoba esters which lock in water, promoting increased hydration for up to 8 hours after application. Studies using Jojoba saw skin moisture levels increase by 42% within 40 minutes. Hibiscus, known as ‘Nature’s Botox’ adds an intense purifying action as well as improving cell turnover and cell protection. Age Defy+ chooses ingredients that work hard for your skin, promoting youthful radiance and an amazing skin feel.
Hydrate & Renew Serum – £39.00 (30ml)
Age Defy+ Hydrate & Renew Face & Neck Serum is uniquely blended to deliver amazing rejuvenating, balancing and regenerating properties directly to your skin, re-awakening your complexion. This blend incorporates highly effective actives from “the everlasting youth tree” which have been shown to stimulate cellular metabolism. Tests have revealed impressive results with skin hydration increasing by 30%, plus a 10% wrinkle reduction was observed after only four weeks.
Line Eraser Serum – £23.00 (10ml) Hero product
Plant Stem Cells Revolutionise Anti-Wrinkle Action
Age Defy+ Line Eraser Lip & Eye Serum uses plant stem cell technology to make huge advances in the anti-ageing arena. This hard-hitting serum uses an intelligent blend of Sea Holly Stem Cells, Baicalin and extracts of Argan Seed and Hibiscus Flower, formulated for highest efficacy to visibly firm and rejuvenate ageing skin, increase cell renewal and restore elasticity.
Cell Enrich Facial Oil – £35.00 (30ml)
This powerful blend of skin nutrients, antioxidants and organic actives not only restores elasticity, promotes cell regeneration and reduces wrinkles but also delivers on the touch test too, leaving skin beautifully soft! The unique blend of active ingredients work in synergy to deliver skin clarity and brilliance for a more youthful complexion.
Brightening Moisturiser – £37.00 (30ml)
An active-packed, high-potency natural moisturiser with a difference. Not content with offering superior skin nourishment and a mild exfoliating action, this revolutionary organic product also actively reduces skin pigmentation and age spots when used daily. It also offers impressive skin benefits which include boosting cellular metabolism, hydrating and smoothing the texture of the skin and reducing fine lines and wrinkles.
Tinted DD Moisturiser SPF15 – £37.00 (30ml)
A youth boosting, tinted SPF 15 daily defence (DD) moisturiser, developed to protect against sun damage and offer flawless coverage. Daily use reduces fine lines and wrinkles, increases cell turnover and optimises skin regeneration.
This Tinted DD Moisturiser SPF15 has a unique skin-kind formula, available in two blend-able tones, Light and Medium, offering sheer coverage and a natural glow to all skin types with no colour matching required. Made with colour correcting natural earth minerals, this lightweight cream will reduce redness, balance out sallow complexions and won’t block pores, leaving you with a smooth and even skin tone.
Contour & Sculpt Cellulite Lotion – £36.00 (150ml)
Smooth, define and sculpt. This intense firming lotion is enhanced with an age defying moisture complex rich in Beech Bud, Green Tea, Ginger and Pomegranate to significantly improve skin hydration and elasticity whilst sculpting the body.
Green Beauty with Astaxanthin (60 capsules) – £34.00
Fights wrinkles and improves skin elasticity from within
A synergistic blend of age-defying nutrients with exceptionally strong antioxidant properties and immune boosting superfoods. This is the latest and most exciting supplement to help fight the signs of ageing. Recommended dosage 1 or 2 capsules twice a day.
NEW Hydra-Glow Sleep Mask – £32.00 (50ml) – launched 18thSeptember
A nourishing overnight treat with a blend of richly hydrating Green Algae and plant Squalane to help stimulate collagen production and lock in moisture where your skin needs it most. Vitamins and precious Omega-3&6-rich oils soothe, soften and beautify the skin, whilst the antioxidant properties of flavonoids offer powerful purifying and anti-inflammatory benefits. Awaken to a revived complexion with a renewed skin glow.
NEW Pure Luxe Body Oil – £25.00 (50ml) – launched 30th September
This divine body oil is blended with plant botanicals for superior radiance and an unrivalled skin glow. Rich in Pomegranate and Phospholipids, this perfecting formula envelops the skin, giving a beautiful satin-soft finish. Safflower, rich in linoleic acid, promotes elasticity and regenerates skin texture. Neroli revives the skin at a cellular level, boosting elasticity to smooth and tone.
NEW Ultimate Wonder Balm – £32.00 (50ml) – launches 14th October
A richly rejuvenating multi-purpose beauty balm. Use as a cleanser to effectively melt away make-up or utilise this SOS balm to soothe and protect sensitive lips, tame eyebrows, nourish cuticles or soothe dry skin anywhere.
CHA VOHTZ is available from www.greenpeople.co.uk, as well as selected Holland & Barrett stores nationwide and Holland & Barrett online.
