In one of the year’s best bee campaigns, Burt’s Bees has planted 3,230,000 (last time I checked, and yes, we’re talking millions) of wild flower seeds.
Why? Because every time one of their Limited Edition Coconut & Pear Lip Balms is sold, BBs will plant 5,000 bee-friendly wildflower seeds. Nice.
Burt’s Bees NEW special Limited Edition Coconut & Pear Lip Balms
I love this campaign. The video is the clincher when it comes to driving the #bringbackthebees (official hashtag) message home, though, and to show people what will happen in a world without bees, Burt’s Bees opened a Flower Shop (…with a difference).
WATCH THE BURT’S BEES FLOWER SHOP VIDEO
You’ll spot Winnie Harlow in the flower shop and she’s lending her voice to the campaign, too.
Hashtag of the month #BRINGBACKTHEBEES
So the takeaway from this is “buy the lip balm that will help 5,000 wildflowers bloom” and you’ll be doing your bit to protect our wonderful, important, gravely endangered bees.
Join the conversation on social media: share your #SelflessSelfie (with flowers in it!) or treat yourself to one of the Limited Edition Coconut and Pear Lip Balms at £3.99 each and spread the love…
No bees. No flowers. A world without bees is too sad (and frightening) to think about. Help #bringbackthebees – and tag us on Twitter if you buy a balm and we’ll RT!
MORE ABOUT THE CAMPAIGN
The Burt’s Bees wildflower seeds will be planted, in partnership with the British Beekeepers Association, through its Adopt a Beehive, in selected areas in the UK, offering nearby bees a nutritious and much-needed feast.
Ingredients – Ltd Edition #BringBackTheBees Coconut & Pear Lip Balm
Ingredients: Helianthus annuus (sunflower) seed oil, cocos nucifera (coconut) oil, cera alba (beeswax, cire d’abeille), aroma (flavor)*, ricinus communis (castor) seed oil, butyrospermum parkii (shea) butter, lanolin, pyrus, communis (pear) fruit extract, ammonium glycyrrhizate, tocopherol, glycine soja (soybean) oil, rosmarinus officinalis (rosemary) leaf extract, canola oil (huile de colza), linalool, limonene, geraniol. *natural flavour
