Famous for their Photofinish Primers, Smashbox have just launched a flurry of new things for summer.
Smashbox is a brand with pure Hollywood heritage, as two of Max Factor’s great-grandsons, Dean and Davis, started the brand in 1996.
It’s much bigger in the States (Charlize Theron and Drew Barrymore are fans), while here in the UK it’s one of those brands rather like Stila which attracts a super-loyal following and it’s good to see Smashbox on the British high street, at Boots.
We’re indulging in a bit of a pick and mix here – here’s what new/what caught our eye. Have you tried any of these yet?
THE £17.50 TRAVEL EYE PALETTE
LA LIGHTS BLENDABLE LIP + CHEEK COLOURS £25 each
THE STEP BY STEP CONTOUR TRIO (3 SOFT, BLENDABLE CREAMY NEUTRALS) £35
NEW PHOTOFINISH PRIMER WATER (Silicone, alcohol, oil-free) £20
With revitalising electrolytes, Smashbox’s new summer spritz hydrator was designed to help makeup go on better, stay put better and keep skin hydrated. (Earmark this one for winter to help combat winter skin enemy No. 1 – central heating!)
A new beauty hero for Smashbox? Their primers are legendary so it’ll be interesting to watch this product.