JO LOVES Pink Vetiver

When Jo Malone launched her own fragrance and candle brand JO LOVES last year, Twitter was full of “these sound gorgeous, where can I try them/buy them?”  and “is there a Jo Loves shop in London?”

Pomelo was the first JO LOVES fragrance and if part of you wishes you could live in the Mediterranean in winter, Pomelo’s crisp yet subtly complex citrus notes have feelgood factor, in spades. Pomelo won “Best Fragrance Launch” in the Beauty Shortlist Awards in April and it’s a scent you can easily fall in love with.

So I’m not sure if I’m more excited about a) JO LOVES’ latest fragrance, Pink Vetiver, which is out this month (a totally different take on Vetiver, sparkling yet warm and an interesting one for men, too – see the fragrance notes below*); or b) The new Jo Loves Showroom. It’s just off Sloane Square in Pavilion Road, London SW1, close to Peter Jones. I haven’t visited yet but I plan to go in early November and somebody will have to escort me out at closing time.

Also, keep an eye open for news of the first ever JO LOVES London flagship store, coming  in 2013!

SHOP: DISCOVER THE JO LOVES COLLECTION

You might also like…JO LOVES – THE MANGO COLLECTION

PINK VETIVER is available from www.JoLoves.com from October 1 onwards, £45/30ml, £95/100ml.

Top: Pink Crushed Peppercorns, Juniper Berries, Cardamom; Heart: Cumin, Nutmeg, Ginger, Angelica; Base: Vetiver and Amber. 

Jo says: “Pink Crushed Peppercorns inject a shot of colour, vibrancy and a fresh cologne-like spice note; sweet, sharp and contemporary. Laced with a blend of warm, earthy notes, Pink Vetiver is instantly addictive and utterly intoxicating.”.